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Red Earth is devoted to designing events such as performances, talks, and workshops and fostering
artistic and cultural activity in various other ways like publications and art exhibitions;
with a premium on aestheticism and innovation.
Red Earth believes that the inter-relationship of the arts is a central element of the Indian cultural ethos.
The varied art forms are symbiotic entities, making up an organic whole. Red Earth seeks to strengthen
inter-disciplinary relationships, which enrich art forms, as well as heighten aesthetic pleasure.
Red Earth refuses to sort culture into strict hierarchies of high and low, classical and modern,
elitist and popular; but at the same time it believes in the need to inculcate a discerning audience.
With the ushering in of modern, western ways of life in India, the older organic ways of life have been fractured,
and in this process of churning, culture is suffering. This is especially true of folk culture, related as it is
directly to a particular lifestyle. Today, culture is increasingly being cut off from roots that have nourished it
for centuries without having found new anchors yet. The mammoth process of rethinking culture in contemporary
times must begin soon. Red Earth aims to work towards bringing about that rethinking, attempting to create a
renaissance of sorts.
Red Earth also looks to focus attention on popular culture and modern urban culture.
The vision is to tap the inherent potential of art forms, to exploit their power to communicate with us
and enrich us, to make them a part of everyday life again - living idioms, not formalised museum pieces.
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